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(Strategic) Marketing Management summary - Chernev 8th edition
- Summary • 28 pages • 2021
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This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book!



Hopefully this will help you studying! Goodluck!!

- Don't forget to leave a review :)
Summary
(Strategic) Marketing Management summary - Chernev 8th edition
Last document update:
ago
This is a summary of 11 chapters of the Strategic Marketing Management book by Alexander Chernev. I summarised the text of the book and concluded some images to make things more clear. The summary is short, mostly with bulletpoints so that it is organised. The bulletpoints are explained with enough details of the book! 
 
Hopefully this will help you studying! Goodluck!! 
- Don't forget to leave a review :)
$7.07
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How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia